www.pennapapier.com

Hello! I've moved my portfolio content to :

www.pennapapier.com

See you there! Thankyou. 

Work's Been Great

I've been thinking to have a proper portfolio website done for sometime. I realized that blog posts are not exactly ideal since it is leaning more toward narrative style rather than category sort. The problem is with such limited time on hand for managing writing schedule and a full time job, I barely have any time to slow down and get to the making of it! 

Perhaps I should make a goal that 2017 is the year that a www.pennapapier.com will be launched and I can do decent work profile for myself and of course, clients. #notetoself

Anyway, I'll settle with blogger for now and please enjoy several of the writing work I've done during the past few months.

1. STC Indonesia

Videoscript for 2016 business greetings. 

Medan - Videoscript ( English)

2. Arto Pharmaceuticals

Arto Pharmaceuticals is a medicine company in Jakarta, Indonesia with the most notable product : Balpirik.  The website designer was a fellow creative from Kaze Interactive that is run by Erwin, one of the nicest people I've ever got to know online. The work that I did was reoptimizing and article writing, which is underway. 

Jakarta - Web content & article writing ( English & Bahasa)

3. Sutraco Nusantara Megah

Sutraco is based in Surabaya and deals with seaweed, spices and commodity products. I got the chance to work on their content on print company profile as well as website. 

Surabaya - Company Profile & Web Content ( English)

4. Primera Panko

I was scouted through Sribulancer for this work and it was a content review/ reoptimize. The work involves in reoptimizing goes beyond grammar and typo correction as I also actively try to give creative alternatives in terms of content that is far more appealing than the original ones. 

Jakarta - Web Content Reoptimize ( English & Bahasa)

5. Belsbee

Another Sribulancer client who was looking for product descriptions. It was fun churning out my brain writing dress descriptions while feasting my eyes on gorgeous gowns and stunning dresses. 

Jakarta - Product Description ( English)

As of now, I am still actively writing for Baby Royalty and Qlapa. Exhausted as I've been since I actively take in jobs, I'm always grateful for a chance to write and partner up with great people. 

There are some ongoing projects that I'll be sharing soon once finalized, so please watch this space! Thank you. 

The Online Apps Movement

It is very exciting to see the many creative sprouts through the online apps movements. Think Gojek and you will know what I mean. These apps reach users in such rapid speed and are extremely helpful to the community at the same time. 

In my opinion, mobile/ online apps can work to complement the traditional desktop website for a business in tremendous ways. Having worked with 2 recent clients who happened to use this online platform really helps me to further see the benefits of having an online app to gear up business potentials. 

Here are the recent work for 2 business based on online-app platform ;

PAX

Website content

Bilingual

Jakarta

Bantu2

English Version

Jakarta

Bantu2

Indonesian Version

Jakarta

Both Pax and Bantu2 will serve as a open-ended user experience and it's great to have been a part of the initial progress of these creative businesses. 

Overall, It has been an exciting first few months for Penna Papier, do watch this space for more updates!

Happy 2016

I will start off on a happy note by listing more work that I've managed to accomplish . Time for some portfolio update!

1. Cititrans

Bandung- English 

Proudly owned by a group of young entrepreneurs located in Bandung for shuttle services and one of whom happens to be my brother in law. The website originally was written in Indonesian version and has just currently been upgraded by installing bi-lingual feature in English, which I am very happy to be a part of. 

The content in Bahasa is still in its original form, without revision from Penna Papier. 

2. Bali Travelo

Bali - English

Bali Travelo provides car rental service with professional driver cum tourist guide. The website content is a combination of original writing and re-write from various sources. 

3. Baby Royalty

Jakarta- English

Parenting is definitely in the list of the things that I'm passionate about, so to be approached as the main writer for the parenting blog is sort of a huge deal to me. In essence, Baby Royalty is an SEO blog and is managed carefully by a team of people with the right hearts in it. Overall, I am looking forward to seeing it blossoms further.

4. Motif8 

Medan - English

Another collaboration with maxciti, Motif8 is a solid surface & laminates providers based in Medan and Jakarta. Motif8 web content has been finished since July 2015 but there were some delays which pushed back the website launch date. Regardless, it is now up and running and looks extremely polished and detailed.

There are still several other ongoing projects that I hope to share soon. The second half of 2015 has been a tremendous leap for Penna Papier as it has seen quite a number of writing opportunity. I am quite hopeful of what the future holds for this humble copywriting service. While the deadlines can be very draining, I am more than ready to apply the hardworking spirit into every project that I'm involved in!

Last but not least, wishing everyone a happy 2016! Let's make it a year to remember :)

Updating Portfolio

Since my last portfolio post, I  have worked on Lesssaltdiet website content. It is a bilingual website content which revolves around healthy eating and mayo diet. 

www.lesssaltdiet.com

By chance, I stumbled upon this amazing freelance website called Sribulancer. You can find me there by searching for my ID : pennapapier. 

Since then I have received several writing jobs by direct offers or job applications. Here are some of the finished work :

http://www.viktori-profindo.com/

The challenge of writing for industrial website is the amount of research that has to be done. With hardly any existing information prior, diligence is key in understanding the real process that a company has to offer. This can be quite intimidating, but of course help from clients can make a lot of difference. Asking the right questions and show initiatives also work favorably in giving the most satisfactory results. 

http://bali.mehthesheep.com/

Speaking of challenge, writing travel articles for mehthesheep definitely poses some of its own. With certain standard of writing style, diction, level of research and developing the whole article, it has been quite a highlight of my entire writing experience.  

http://blog.qlapa.com/

Writing in Bahasa article is quite a task that I look forward to conquer. Qlapa is a promising website that will house numerous handmade suppliers and proud local brands, making it the staple of Indonesia homemade website for standard reference. I also learn a lot more about proper Bahasa structure, optimizing keywords and SEO system. 

There are several work that are yet to be published due to the pending launch date of the websites etc. In the mean time, I have also decided to get an Instagram account to display some previous work or those from printing media. Usually, it has minimal writing involved thus making Instagram a more appropriate platform to use. 

Please follow Pennapapier on Instagram. Thank you! 

Stop Mom Shaming

This is definitely one of the most viral pictures circling around the internet. I've seen it early last year, re-edited, shared, liked and etc.

 

Rough translation :

Child : Mom, would you let the maid watch your jewelries/ precious things while you are away?

Mom : Of course not, I don't trust her.

Child : But why would you let her watch me?

*Cue sad music*

*Commence likes/shares/comments, mostly in furious agreement*

While I shouldn't be bothered with "just another viral picture of internet", frankly, it annoys the hell out of me. It is not just because of the fact that I am a working mom, directly making me fall into the evil category of moms who leave their kids with the help, but also because there are too many refutable points in it.

I can understand how one can liken the value of a child to gold BUT there are so many wrong context in that logic that I just have to dissect it once and for all:

1. Logic fail #1 : Gold watching vs kid watching.

Do your piles of gold need to eat 3 times a day?

Do your jewels need polishing at least dozen times a day?

Do they make sound, whine, need comfort?

Do the jewels/gold lie out in the open frolicking on the kitchen floor?

I am pretty confident they don't, unless you're an obsessive person then you might need constant jewel polishing but I digress.

Fact #1 : Your gold/jewel will stay safe hidden under dungeon unsupervised. Your child won't.

A child needs constant care and I mean 24/7 legit watching, even when he/she sleeps, you need to know if that child is breathing okay ( not the entire time but you get the point). That kind of supervision needs to be done by a person, with the workload preferably shared. THUS, the need for extra help – aka nanny/servant/maid/ another actual breathing reliable person.

Conclusion: Don't insinuate your agreement because it is highly likely that you've relied on the help of others.

2. Logic fail #2 : Losing child = losing money

Hey parents, here's an easy question:

“ Would you rather lose your money/gold/jewel than a child?”

Assuming I will get an unanimous “ NOOO!”, then why would you even associate their (lack of) similarity in the first place? 

For example : “ if apple is a fruit and orange is a fruit, then is apple an orange?”. 

Fact #2 : There simply in no direct correlation between a child and gold.

I wouldn't want to lose my belongings, but if situations require it, I'd give it up in a heartbeat for the sake of my children's well being. No question asked.

Conclusion : Don't be so quickly to jump into conclusions.

3.Logic fail #3 : The mom's only answer must be “NO”

Why not “ yes” or “maybe” or why not pose a challenging flow of conversation “ Depends. Why are you asking?”

I am fully aware of the many cases of thieving helps in the house. The thing is, before you leave your child with another person, logically you would have trusted that person enough to do so.

Fact #3: Alternatives of answer from the mom.

Ideally we would all want to have trusted hired helps. Realistically though, sometimes we have to settle for less. However, the rule of the thumb still applies : If he/she is not to be trusted, they have to go. Let alone be entrusted with a kid!

In my case, when I first left Emma to her nanny, I spied on her lol. I sent my sister to watch her. We installed house cams and such. Over time and constant evaluation, I deemed her trustworthy enough to watch my kids, my house and basically everything in it.

Conclusion :Don't assume that all nannies are evil. 

4. Logic fail #4 : The kid had the last words.

Seriously, I would like to meet a mom who would let a kid have the last word lol.

That's right, you listen kid

 

In the convo, it is implied that the mom was not able to answer the kid's question due to, I don't know, shame? Or perhaps, being schooled? 

Moms with the right heart would retaliate, she would answer and get the facts straight. She would make a teaching moment out of it.

Fact #4: Moms always have the last words. Even if we're wrong lol.

Conclusion : Don't buy into the wrong moral of the story.

Okay, end of the list.

Overall, the image is a brainless mom bashing in its full glory. Stop liking or sharing it, because you are not helping anyone with your poor judgment skills. You are only promoting the endless prevalence of mom-judging in the world.

I am certain that all moms have experienced a classic case of guilt. Working moms guilt over lack of presence. SAHMs guilt over lack of certain contributions.

The truth is any mom should be entitled to any number of identity as long as she is responsible in the well being of her children.

You want to be ONLY staying at home moms, help or no help, kudos to you.

You want to be working providing basic necessities, no judgment here.

You want to be working for your own selfish pleasure, GO AHEAD!

Motherhood should be a supportive community, afterall, you are raising kids who might have to work one day and not be around their kids the entire time. So, keep it positive and be wise. 

Portfolio : 1st half of 2015 projects

January to June 2015

The first half of 2015 sees mostly writing maintenance for old clients as well as a few new ones. 

Work tends to be scarce as I am trying to keep a consistent pricing, but I suppose I would prefer Penna Papier to hold a certain standard pricing instead of charging extremely low just for the sake of getting a job. 

This year , I also try to take Penna Papier to branch out from the old system which is working with website designers to getting work from online opportunities. It has been quite a venture although many companies/ employers do not prefer to commission a freelancer. Location is also a huge problem as Penna Papier has always been limited to being an online service seeing that I am based in Medan. 

Regardless, I have high hopes that with good credibility and persistence, Penna Papier is just seeing the tip of online copywriting business.

Anyway, I'll get to it!

One of the first projects this year is writing a short script for STC Indonesia which serves a warm welcome greeting to its clients in the new year of 2015. 

The idea of it is to keep it short and enthusiastic, as displayed in below video.

I also had a pleasant opportunity to work with a website designer for the first time from Kuliner Medan in Sentra Grosir Medan website content writing

Sentra Grosir Medan - Medan - Bilingual

Another writing for an old client, invitation for an organized event as pictured below. ( Click to enlarge)

Adding a new client to the list is "Olagafood Industri".  For its international exhibition debut, client requested a short profile and product writings in brochure platform. 

Writing is kept to minimal and easy to grasp with attractive design ( courtesy of maxciti )

Note : Click to enlarge.

Will update soon for some undergoing work that is yet to be published!